Remember that links in the email body can be a cause of email blocking. Most marketing emails contain links in the body of the email to drive traffic to a landing page, a blog, or website and we get that.īut just because the links are from your own domain doesn’t mean Gmail will not mark it as suspicious. The links included in your emails are also a big factor. Obvious checks include if: the subject lines are typewritten in ALL CAPS, the content contains too much bold text and large font size, there are misspelled words in the subject, and in general there is overly salesish or promotional content. Gmail recognizes spam at first sight through contextual and stylistic filtering. One top reason why your emails are being filtered on Gmail is that it has spammy-looking content. Now that you can measure the problem, let’s figure out how you got there and how to fix it. Open up to get started and follow the steps there. Postmaster Tools are configured per domain, and require you to add and verify each sender domain in order to provide access to your email performance analytics. Simply put, Postmaster tools are a great way to find out how well your emails are delivering as well as diagnosing and correcting deliverability issues for Gmail. Google’s Postmaster tools are free online tools that you can use to track your domain reputation, deliverability and spam rate, email authentication, and other performance data. You can use Google Postmaster Tools as part of your regular workflow to analyze your email performance and help monitor deliverability issues. Luckily it only takes a few minutes to set up and is a must have tool if you send a large volume of email to Gmail users. Using Google’s own tools to check your deliverability is a great first step to see what deliverability looks like from their perspective. If you are not familiar with Google’s Postmaster Tools or already using a deliverability measurement and engagement tool like InboxAlly, then let’s start here. In this post, we’ll share with you some tips on how to know if your emails are blocked on Gmail, the common reasons why Gmail is blocking your emails, and how to fix the problem so you can finally improve your email deliverability! This is never a welcome scenario but also no need for panic! If you want to address this problem, you have to understand the reason why Gmail is blocking your emails in the first place and then take some action to get back on track. Now, you’ll probably say, “But, my email is not spam!” Sadly, Gmail will answer, “Well, it looks like spam to us.” When you notice a drop in opens and it looks like emails are not getting through the simple answer for why usually is: Gmail started flagging or blocking your emails. What percent of your list is Gmail addresses? It could be 40% or more, so if you have seen your open rates drop for Gmail contacts it can be alarming and the first thing that comes to mind is usually: “are my emails getting through?” and “why is this happening now?” It’s frustrating, and usually leads to lots of questions and searching for answers.
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